When it comes to fried chicken, one name stands out as a global sensation – Korean Fried Chicken, or KFC. No, not the fast-food giant. The mouthwatering, crunchy, and explosively flavorful Korean version that has taken the world by storm. In this culinary journey, we’ll dive deep into the culture behind Korean Fried Chicken. Learn also when and why Koreans love to indulge in it. Lastly learn how the famous chicken shops have become culinary landmarks and the celebrities who endorse them.
The Culture of Korean Fried Chicken
Korean Fried Chicken is more than just a dish; it’s a culinary phenomenon steeped in culture. Known as “chikin” (치킨) in Korean, it has become an integral part of South Korean food culture and social life. The culture of enjoying chicken, particularly fried chicken, in Korea has evolved over decades. It has created a unique dining experience that attracts locals and travelers alike.
One of the defining features of Korean Fried Chicken culture is the conviviality that surrounds it. It’s often enjoyed in a group setting, where friends, family, and colleagues come together to share not only the delectable chicken but also conversation, laughter, and often, a drink or two. This communal aspect is known as “chimaek,” a portmanteau of “chikin” and “maekju” (beer).
When and Why Koreans Love It
Koreans have a love for enjoying Korean Fried Chicken on various occasions. Whether it’s casual gatherings to celebrations and even as a late-night snack, it’s always a good time to eat chicken. It’s not uncommon for locals to flock to chicken joints after a night out. You’ll see a lively and energetic atmosphere in the wee hours.
But why is Korean Fried Chicken so beloved? One word: crispiness. Korean Fried Chicken is famous for its exceptionally crispy and light batter, which achieves its texture through a double-frying technique. The first fry renders the chicken moist and tender, while the second fry gives it that signature crispy exterior. This method ensures that each bite is an explosion of flavor and crunch, making it irresistible.
The Famous Korean Chicken Shops
Korea boasts a multitude of chicken shops, each with its own unique twist on the classic dish. Some of the most renowned chains have not only captured the hearts of Koreans but have also gained international recognition. Among these are Bonchon, Kyochon, and BHC (Benevolent Healthy Chicken).
These chains are celebrated not only for their delectable chicken but also for their clever marketing strategies, which often include celebrity endorsements. For instance, Bonchon, which has expanded globally, once featured the popular South Korean actor Jang Hyuk in its advertisements, adding to its appeal.
Celebrities and Advertisements
Korean Fried Chicken shops understand the power of celebrity endorsements in attracting customers. A celebrity’s image can be closely tied to a brand’s identity, and when that celebrity is seen savoring a succulent piece of fried chicken, it becomes an invitation for fans to do the same.
It’s not just actors who endorse these chicken shops. K-pop stars, beloved by millions worldwide, also lend their star power to promote Korean Fried Chicken. This marketing strategy not only boosts sales but also connects fans with their favorite idols through a shared love of delicious food.
A more recent example of advertisement was seen in the Netflix series Squid Game where one of the actors mentions a specific type of Korean fried chicken shop, 깐부치킨.
The Irresistible Flavors
One of the things that sets Korean Fried Chicken apart is its diverse range of flavors. While classic fried chicken is beloved, Koreans have elevated the art of flavoring to new heights. Here are some popular Korean Fried Chicken flavors:
- Yangnyeom Chicken: This is the quintessential Korean Fried Chicken flavor, characterized by its sweet and spicy sauce. It’s a harmonious blend of savory and sweet, with a kick of heat that leaves your taste buds tingling.
- Honey Butter Chicken: A delightful combination of sweet and savory, honey butter chicken features a glaze made from honey, butter, and a sprinkle of sugar. It’s known for its addictive quality.
- Soy Garlic Chicken: For those who prefer a milder flavor profile, soy garlic chicken offers a perfect balance. The chicken is coated in a fragrant sauce made with soy sauce, garlic, and a hint of sweetness.
- Spicy Chicken: If you’re a fan of heat, try the spicy chicken. It’s often smothered in a fiery sauce made with chili peppers and can range from moderately spicy to tongue-tingling hot.
- Cheese-Top Chicken: For a decadent twist, some Korean Fried Chicken is smothered in a layer of melted cheese, creating a gooey, satisfying indulgence.
- Snow Onion Chicken: This unique flavor combines the crispy chicken with a generous topping of thinly sliced, fresh onions, adding a refreshing crunch to every bite.
- Ganjang Chicken: Similar to soy garlic chicken, ganjang chicken features a sauce made from soy sauce but has a richer, more umami flavor profile.
Essential Korean Phrases
Knowing a few key phrases can enhance your dining experience and make communication smoother. Here are some essential Korean phrases to use in a chicken joint:
- To order half a chicken, you can say “반 마리 치킨 주세요” (ban mari chikin juseyo), where “반 마리” (ban mari) means “half a chicken” and “주세요” (juseyo) is a polite way to request something.
- For a whole chicken, you can say “한 마리 치킨 주세요” (han mari chikin juseyo), where “한 마리” (han mari) means “one whole chicken.”
- If you’d like to order seasoned chicken, say “양념 치킨 주세요” (yangnyeom chikin juseyo), where “양념” (yangnyeom) refers to seasoning or sauce.
- To order drinks, particularly beer, you can simply say “맥주 주세요” (maekju juseyo), where “맥주” (maekju) means “beer.”
- When it’s time to pay, you can ask for the bill by saying “계산서 주세요” (gyesanseo juseyo), where “계산서” (gyesanseo) means “bill.”
- If you need to know where the restroom is located, you can ask “화장실 어디에요?” (hwajangsil eodieyo?), where “화장실” (hwajangsil) means restroom and “어디에요?” (eodieyo?) means “where is.”
In Conclusion
Korean Fried Chicken has become a global sensation. From its rich cultural significance, tantalizing flavors to the the allure of celebrity endorsements. Korean Fried Chicken offers a mouthwatering experience that’s as much about the culture as it is about the food. So, the next time you have the chance, indulge in the irresistible crunch and flavor of Korean Fried Chicken – it’s a culinary adventure you won’t want to miss.